How Cheap Are Fraudulent Ad Impressions
Just as counterfeit handbags sold on Canal Street come at a deep discount, fraudulent ad impressions cost a fraction of the real thing. Click here to read the full article
Just as counterfeit handbags sold on Canal Street come at a deep discount, fraudulent ad impressions cost a fraction of the real thing. Click here to read the full article
Over the weekend, I came across an ad for RBC on a website called “Citation Machine”. My first guess was that I was being retargeted being an RBC client but wondered if the people tasked with executing this campaign had insights into the ad clutter and type of environment that the ads appeared on. This brings[…]