Founded by Sudeep Bala, Index.Digital was purpose built to bring transparency to programmatic media buying. We have no vested interest with any vendor in the ad-tech stack and operate with a clear mandate that clients should be able to make educated decisions based on facts and data. Our business consultancy division can help reshape how your customers view you.
PLATFORM OVERVIEW
EASY CAMPAIGN SET-UP, INTUITIVE DECISIONING, TRANSPARENT COSTS
SIZE AND SCALE
Access to the top 32 of the top Ad Exchanges including Google, AppNexus, Index Exchange, Pubmatic, OpenX, AOL, Rubicon, Sharethrough and Pulsepoint
AUDIENCE INTEGRATIONS
50k+ audience integrations based on search, social, memberships, location, surveys, online and offline purchase history and more
TARGET ANY FORMAT
Reach audiences across display, native, mobile, tablet, video, audio, DOOH, CTV and more — achieve market share efficiently by using multiple creative formats across devices
CAMPAIGN SAFEGUARDS
Integrations with comScore, Peer39, DoubleVerify, Moat and Grapeshot provide peace of mind against fraud, bots, unsafe content, fake news, unverified apps and low viewable content
TRANSPARENCY
Search, filter and forecast daily avails from any site, app, newsletter, blog or exchange before buying. Review historic CPM’s paid by the other advertisers to better plan bid strategies
REPORTING AND INSIGHTS
What sets INDEX.DIGITAL apart?
Transparent reporting and costs giving you the ability to gather rapid insights into your campaigns, without delays. Highly customizable product based on business vertical or agency need.
ALGORITHMIC OPTIMIZATION
Create rules to adjust and optimize campaigns against your goals (CPM, CPC, CPV, Traffic, Conversions, Funnel Stage etc). Boost performance and enable instant strategic decisions
A FLEXIBLE PARTNERSHIP MODEL
We understand that not all businesses are alike. Hence we offer self-serve or fully managed options based on your budget, needs and goals.
PRICING OPTIONS
INSERTION ORDER (I/O)
MIN. $3k
- One hour planning session including campaign set-up
- Daily campaign optimization (CTR, CPC, CPA, revenue etc.)
- Bi-weekly customized campaign report with analysis
- Email & telephone support
- Access to monthly webinars
full- serve
MIN. $10k
- Onboarding and training of platform capabilities
- Platform login access
- Initial campaign set up, monitoring, optimization and customized reporting
- Email & telephone support
- Access to monthly webinars
LICENSING MODEL
MIN. $10k
- Suited for former media executives with a large client network
- Create residual income with a strong industry partner
- Index.Digital onboards, trains, manages and optimizes campaigns
- Access to monthly webinars
GUIDING PRINCIPLES
Whether you need to re-configure every process, or adopt a new technology platform,
we’ll work closely with you to develop a completely customized programme, that evaluates
YOUR OBJECTIVES
YOUR TEAMS
YOUR OPERATIONS
YOUR TECHNOLOGY
DIGITAL TRANSFORMATION
WORKING AT THE INTERSECTION OF BUSINESS, EXPERIENCE AND TECHNOLOGY
When brands need to transform their digital capabilities, they turn to INDEX.DIGITAL. From one-off campaigns to a complete digital evolution, we add value to your business.
Our framework ensures tangible results every time and, with our modular approach, you can customize your transformation efforts.
BREAKING DOWN SILOS
Working with your team, we determine the scope of the transformation.
UNCOVERING NEW VALUE
We objectively analyse your current requirements, abilities, skills, processes and technologies
RETHINK WHAT EXISTS
We define goals and outcomes that close the gaps to improve your business performance
ADVANCING BRANDS
Our methodology and hands on approach transforms you towards sustainable growth
testimonials
INSIGHTS
How Cheap Are Fraudulent Ad Impressions
Just as counterfeit handbags sold on Canal Street come at a deep discount, fraudulent ad impressions cost a fraction of the real thing. Click here to read the full article
Driving Conversions By Exchange Optimization
An often neglected optimization tactic in programmatic advertising can be performed at the exchange level. The ad tech ecosystem is littered with dozens of exchanges offering inventory of all kinds, from publishers to mobile apps and pre-roll video. There’s no shortage of companies out there highlighting the reach and access to these exchanges as part of their[…]
Driving Programmatic Transparency
Over the weekend, I came across an ad for RBC on a website called “Citation Machine”. My first guess was that I was being retargeted being an RBC client but wondered if the people tasked with executing this campaign had insights into the ad clutter and type of environment that the ads appeared on. This brings[…]